New video from @JanelleMonae (for the fantastic track, “Cold War”). Watch and prepare to feel human again at 1:37 through the end. While her expressiveness is enough to keep your attention, it also forces you to really listen to the lyrics. As many times as this track has cycled through my playlists this was the first time I really sat and absorbed what she was singing. There were too many for me to quote each one here, so just digest it at your own pace.
Relatedly, you can see similar range in Monae’s twitter account. Many celebrities are typically one note - they either promote themselves, promote their causes, or offer some glimpses into their own lives/personality. (Though if they are the last, they may also include any of the former - but not usually the other way around). All with varying degrees of engaging with fans. The more they shut out their own lives from their feeds, the less they engage usually.
Monae does a lot of tweeting about her work and creative community (Wondaland), but in a great twist will often through out questions or asks for inspiration and motivation. Then she’ll re-tweet many of the replies. It may be quotes, or links, or today when she asked fans how this video made them feel. Thus giving a platform not just for herself and her collaborators, but also her fans who otherwise may be left unheard. (@SophiaBush does similar to help promote her political/environmental causes and as fans send her new ideas and resources she’ll share them out).
And while an endless stream of re-tweets and inspirational messages may get tiresome after a little while, Monae will also pepper her stream with jokes and offhand observations. Which in turn let fans know her just a tiny bit more and help strengthen the community she’s fostering outside of her creative goals.
In this case she asked fans to share their own reactions while watching this music video, what Monae aptly calls an “emotion picture”:
“When I shot ‘cold war’ i started to feel an uncontrollable emotion take over. Felt like I was crying for so many… Indescribable.
It touches me to know that the vulnerable moment I experienced on camera (re: “cold war” 1st take) has also moved u. You feel something.
I’ll retweet some of your reactions (re: ‘cold war’ emotion picture) in hopes that we meet and connect with one another.”
Reading through the reactions from fans that Monae shares, they run the gamut and each one can make me reconsider myself.
Basically: no matter the medium, Monae continues to impress me with how she balances her messages, art, and human sides. In this case, human = vulnerability with a touch of laughter.
ETA: Monae has since tweeted that there will be an emotion picture for each track on ArchAndroid (pick the album up now if you haven’t already) and that, “re: “cold war” Initially we planned another treatment, but decided our “minds” shouldn’t get in the way of our honest emotions..this time.” Good choice, Team Monae, good choice.